Manchester Museum has many years’ experience of working with older adults, developing age friendly programmes with older people as participants, artists or activists, sharing the museums ambition to be the most inclusive, caring and imaginative museum. As part of this work the museum leads the city’s Culture Champion programme, which is a cultural activism and leadership scheme for people aged 50 and over. The programme builds upon Manchester’s citizen-based approach to ageing. This longstanding approach seeks to improve the quality of life for older people and make the city a better place to grow older.
The museum is a sector leader in culture and ageing work, leading the ‘Creative Ageing Development Agency’ (CADA), a national organisation advocating for and supporting the culture sector to be more age friendly.