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The first ever South Asian Heritage Month in the UK launched in July 2020

The first ever South Asian Heritage Month (SAHM) is launching in mid-July and needs you!

SAHM runs from 18th July to 17th August 2020, and this year all of its events will be online. The aim of SAHM is to raise the profile of British-South Asian history, heritage and identity through education, arts, culture and commemorations across the country.

South Asia is formed of 8 countries, namely Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The British South Asian community is over 3 million people strong, with at least 1 out of every 20 people in this country having South Asian heritage.

The launch event will take place at 6pm on 16th July 2020. It will be hosted by TV presenter Anita Rani, and will celebrate the extensive contribution that South Asia has had on British culture, from food to music, and from fashion to the arts. There will be a wide range of guests and performers, and the launch will offer a taster of the events to come over the course of the month.

SAHM 2020 wants the events programme to be as diverse as possible and to fully reflect British South Asian identity across the nation. You can help by:

  • Hosting a digital event during the month

  • Raising the profile of SAHM through social media using #SouthAsianHeritageMonth

  • Partnering with us to deliver SAHM

Email to get involved with this nationwide project

To find out more, please visit the main website.

For media enquiries contact

@SAHM_UK on Twitter  #southasianheritagemonth



  • South Asian Heritage Month comes as a result of a number of initiatives over the past ten years, including a series of commissioned programmes by the BBC in 2017 to mark the 70th anniversary of the Partition of India. The campaign is co-chaired by Jasvir Singh OBE (The Grand Trunk Project) and Dr Binita Kane (Partition Commemoration Campaign) and aims to raise the profile of British-South Asian heritage and history in the UK through education, arts, culture and commemoration, with the goal of helping people to better understand the diversity of present-day Britain and aiding social cohesion between various communities.

  • The Grand Trunk Project was launched in 2017. It embodies the spirit of the ancient and historic Grand Trunk Road, which linked peoples and countries, creating relationships and friendships regardless of differences. Working in collaboration with activists, community groups, and others, it aims to celebrate our similarities and support much-needed dialogue about our differences.

  • The Partition Commemoration Campaign was launched in 2018 in the House of Commons. It aims to mark the 17th August (the day the Radcliffe boundary was published) as a formal ‘Partition Commemoration Day’ and to increase better understanding between British South Asian and non-South Asian Communities via education and teaching of South Asian History in schools.

  • As part of SAHM Manchester Museum, in partnership with the British Council, will create paid employment, training and engagement opportunities for young people aged 11-25. As a large-scale commemorative month, SAHM has great potential to mainstream young people’s stories and experience as a powerful, relevant and contemporary campaign. This activity is funded by the DCMS Youth Accelerator Fund via National Lottery Heritage Fund.

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